FORGET ABOUT

137-page Strategy Plans,
unrealistic “Outcomes over Outputs“,
mandatory daily stand-ups & AI-generated OKRs.

What if your team could
START & FINISH every quarter

FOCUSED

ALIGNED

CONFIDENT

and become your company’s

Seal Team 6 of Strategy Execution?

Does your team struggle to
accomplish & measure what matters?

  • Strategy is a buzzword salad — fluffy and uninspiring, leaving your team confused about how their work matters.
  • Everyone is (over)working harder (and longer) but rarely accomplish results that spark pride & fuels careers.
  • You’ve got a 87 metric KPI dashboard but can’t tell which 3-5 metrics move the needle (and what work drives them).
  • A broken appraisal process forces your stars to choose between winning and helping the team win.

%

of strategies FAIL due to poor execution

%

of leaders aren't CONFIDENT they'll achieve their objectives

%

of staff DON'T UNDERSTAND strategy

A manager who leaves their team’s performance at the mercy of unclear strategy & the Daily Grind (rather than their leadership) is sowing seeds frustration (and fuelling self-doubt).

Join the ⭕️ → 🟢OKR Accelerator Now

👋 I’m Mukom, creator of the
OKR Quality Matrix & OKR Activation Canvas

Your Frustrations = My History. Your Success = My Mission.

I’ve been frozen by the 207 page strategy deck with 29 strategic objectives that left me wondering:

“Which of these is actually the priority?

If I’m this lost, how can I expect my team to deliver work that matters rather than be victims of the urgent and important?

There’s got to be a better way than this“

Leading change is frustrating:

  • the disciples of the old way will resist.
  • the old way’s legacy will sabotage you.
  • the habits of the old way are hard to kill.

But you’re still accountable to your boss for doing the job that keeps the lights on for today. How do I get them to change?

I’ve naïvely followed the advice to “cOmPLeTeLy sEpaRaTe oKrS fRoM PERfOrMaNcE AppRAiSalS”.

It felt great.

Until Harry from HR tried to use them for performance appraisals.

I learnt the hard way that directly using OKRs for appraisals is the mother of bad ideas.

I’ve also had the 72-KPI Excel dashboard with 8 years of records until we one day asked:

  • “How has tracking these many metrics helped us”
  • “Which of these 3-7 metrics matter most?”

The blank stares from my team told me that we didn’t have a good framework for measuring what really matters.

After 7 years & 40+ cycles of
practicing, coaching & teaching OKRs, I’ve …

  • Transformed team culture using my famous “Build a 🚫 Bullsh*t, 🚫 Assh*le Culture.
  • Created a global certification program for Internet engineers with zero additional staff & budget.
  • Trained hundreds of managers on my 🆂→🅿→🅰→🅽 🚀 OKR framework and proprietary tools.
  • Spoken and taught at leading online OKR global conferences summits and podcasts.
Join the Zero⭕️ → 🟢OKR Accelerator

Here’s my 4-Stage S•P•A•N.
OKR System.

Stage 1: Setup.

Rather than brainstorm OKRs, capture your team’s Value Architecture & crucial metrics on a single page (using the SIPPR canvas).

Stage 2: Prioritize.

Instead of 5+ OKRs that try to cover all your team’s work, create 1 team-influenceable, strategy-aligned OKR which measures what matters most.

Stage 3: Activate.

Craft a unique microstrategy for your OKRs so your team can with through skill & effort, instead of luck (using the OKR Activation canvas).

Stage 4: Nurture.

Instead of obsessing about leadership & pychological safety, integrate OKRs not only into your team’s tools, processes and systems but into your team’s culture.

Your team doesn’t rise to quality of your OKRs,
They fall to the level of your OKR process.

Join the ⭕️ → 🟢OKR Accelerator Now

INTRODUCING

The Zero ⭕️ → 🟢 OKR Accelerator

The 6-week program that helps frontline managers rescue their teams from busywork
& transform them into the Seal Team 6 of strategy execution using the S•P•A•N• system.

  • Make strategic objectives crystal-CLEAR & RELATABLE to your team so that no one ever doubts the strategic impact of their work.
  • Create unwavering FOCUS so your team can confidently say “NO” to busywork and “YES” to high-impact bets.
  • Ignite unstoppable MOMENTUM as your team transforms routine & tasks into progress, wins & learnings.
  • Forge a high-TRUST “🚫 Asshole, 🚫 Bullshit” culture that drives both psychological safety & consistent excellence.
  • Create the quantifiable & verifiable results that make your team the company’s model for transforming strategy into EXCELLENCE.
  • Build the team mindset & skillset which makes your team unshakable confidence in their ADAPTABILITY.

Here’s What’s INCLUDED for YOU

1 | Four (4) 90-minute live OKR Design workshops ($750 value)

Master the principles of the SPAN process and adapt it to your team and company. This is 85% focused on implementation (rather than concepts).

2 | Six (6) SPAN OKR Coaching Clinics ($1497 value)

Get direct feedback and coaching on any part of your OKR deployment process from me and other managers like you.

3 | The SPAN OKR Miro Smartboard ($97 value)

An elegantly crafted collaboration space where you and your time can brainstorm and co-design a SPAN OKR process that fits your strategy and culture.

4 | The SPAN OKR Deployment Playbook ($97 value)

Web-based application of comprehensive tasklist, and checklist you can customise to create your own SPAN system (together with your team).

Bonuses

  • Bonus #1: Lifetime access to the Zero⭕️ → 🟢OKR self-paced course (worth $497) so you can master the OKR SPAN process and become your company’s OKR Expert.
  • Bonus #2: Lifetime access to the Zero⭕️ → 🟢OKR Individual Contributors’ Guide so your team members don’t have to choose between winning as individuals and helping the team (and company) win.
  • Bonus #3: Two (2) 45 minute 1:1 coaching sessions with me (worth $500) so we work together to solve any OKR real life implementation challenges you face.
  • Bonus #4: KPI Dashboard Masterclass: A workshop where I help you implement your team’s KPI dashboard in your preferred tool (Google Sheets, Microsoft Excel, Coda or any other proprietary platform.

Starting at $497
(special week 1 launch price)

Join the ⭕️ → 🟢OKR Accelerator Now

The Zero ⭕️ → 🟢 OKR Accelerator

PROGRAM STRUCTURE

Week 1 | SETUP

Session 1: Define Your Domain.

    • How does your team create value?
    • How do you know you’re doing a great job?

You will co-create a 1-page model of your team’s Value Architecture so that everyone is PERFECTLY ALIGNED on how your team creates, delivers and captures value.

Session 2: Measure What Matters

    • What story do your metrics tell?
    • What are your highest leverage metrics?

Co-create a metric model that quantifies the value your team creates for customers, the organization, and itself.

Week 2: PRIORITIZE

Session 3: Zero to OKR

    • Which of your team’s work should OKRs cover?
    • Two ways to create OKRs that measure what matters.

Master the crucial principles and co-create the ONE OKR that captures your team’s most crucial mission this quarter.

Session 4: OKR Teardown Clinic

    • The OKR Quality Matrix
    • How to evaluate & improve your OKR with the Quality Matrix.

Recognize the patterns common to mediocre OKRs so that you can transform bad and ugly OKRs into great ones.

Week 3 | ACTIVATE

Session 5: Vector to Victory

    • What is OKR Activation?
    • How do you use the OKR Activation canvas?

Make success a function of your team’s creatvitity, effort & agility rather than luck by reverse-engineering a micro-strategy for each OKR.

 

Session 6: Victor’s Playbook

    • How do you build a winning playbook?
    • How do you align with stakeholders?

Codify all your current thinking into a single document that will guide action for the next 12 weeks so that everyone can be on the same page.

Week 4 | INTEGRATE

Session 7: OKR system integration

    • What systems should you integrate OKRs into?
    • What team workflow guarantees success?

Build the infrastructure that will drive and sustain trust, excellence and passion on your team.

Session 8: Resist, Persist & Thrive

    • Define your role in OKR delivery.
    • Co-design & operationalise the right culture?

Design and build a high-trust culture fertile to excellence & intolerant of mediocrity.

 

Week 5 - 12 | NUTURE

Session 9: OKR Clinic 

    • Your questions answered.
    • Your challenges resolved.

Get coaching from me and your peers to address any OKR implemention challenges you might face.

Session 1o: OKR Clinic 

    • Your questions answered.
    • Your challenges resolved.

Get coaching from me and your peers to address any OKR implemention challenges you might face.

I’ve been using OKRs with my team for a few years.

My main challenge was to define key results that were measurable within 1 quarter. The team became frustrated as we would set stretched outcome-focused key results for a quarter, but we couldn’t really know if we were successful before the next quarter.

In this course, I learned how to combine top-down and bottom-up approaches, using existing measures, metrics, and KPIs to shape the Key Results.

This knowledge enabled me to work with my team to define OKRs for 2022 with Key Results that were attainable at the end of each quarter.

I highly recommend this course if you are a strong advocate of OKRs but face similar or different challenges.

:-).

Delphine Sassy

General Manager, Popcore | ex King

You DON’T need more
impractical OKR advice

80% of OKR advice online is impractical, bullshit or outright dangerous.

You’ve ALREADY TRIED just brainstorming your OKRs (maybe even using ChatGPT to do it faster) — that bullsh*t doesn’t work.

You DON’T NEED another lecture on “outcomes over ouputs” or how “OKRs are not strategy”. You already KNOW that, and it doesn’t help your team deliver & measure work that matters.

You DEFINITELY DON’T NEED to depend on OKR champions (internal or external) to help drive the deployment.  They don’t have as much skin in the game as you do.

Your Current Approach Is NOT Working.

If you want your team to start & finish every quarter FOCUSED, ALIGNED & CONFIDENTLY delivering quantifiable results that matter  (like a Seal Team 6 of strategy execution) … something  has to CHANGE.

That “something” is your OKR Deployment Process.

Join the ⭕️ → 🟢OKR Accelerator Now

I was looking for a refresh and a different perspective on my OKR training as part of my continuous development. I have attended other training by OKR coaches, and it was frankly pretty underwhelming.

I saw Mukom post an OKR teardown on LinkedIn, and I could immediately see the quality of his thought process in relation to OKRs.

I joined this course, and it fundamentally shifted how I think about creating OKRs that create value for a team or business. 

I have embedded the core frameworks delivered in this training into my own coaching practice, and it has unquestionably levelled up the workshops that I run, helping teams to efficiently create meaningful OKRs that deliver the biggest impact for their business.

Ross Boyd

Founder | Executive Coach, Credo Contingent | ex Virgin Money

Zero ⭕️ → 🟢 OKR Accelerator:

5 transformations that make you(& your team)
the company’s Seal Team 6 of strategy execution

Join the ⭕️ → 🟢OKR Accelerator
The Value Visionary.

From just “doing the job” to universal clarity about how your team creates, delivers, captures and measures value.

The Metric Maven.

From wondering which of your 124 KPIs really matter to knowing exactly what 3 – 5 metrics will determine 90% of your team’s performance.

The OKR Paragon.

From misusing OKRs as (mediocre) project management to OKRs as the guiding star for strategic clarity.

The Results Rainmaker.

From depending on luck for OKR accomplishment to trusting a system that depends fully on your team’s effort and creativity.

The Luck Creator.

From planning and praying to functional strategy driven by value for the customer.

How Zero⭕️ → 🟢OKR Works.

20% Learning | 60% DOing | 20% Influencing

Start by DEFINING what OKR deployment success looks & feels like for you & your team.

LEARN the 3 – 5 key principles that drive success at each stage of the OKR process.

APPLY your knowledge to create the outputs on which OKR success depends.

INFLUENCE your directs, boss and peers to ensure your outputs create value for them.

FAQs

Who is this course for?

 The Zero⭕️ → 🟢OKR Accelerator is for frontline managers who:

  1. Lead a team of at least 3 individual contributors.
  2. Do knowledge (not service or manufacturing) work.
  3. Directly handle the team’s performance appraisals.

It’s not for individual contributors or consultants or coaches.

     

    Will the SPAN system work for me?

     Yes it will (if you apply it for at least 12 weeks) because the SPAN system was born from success in practice (after lots of failure).

    Here’s what makes SPAN different (and more practical)

    • Starts with clarififying context by getting everyone on the team on the same page about how you create, deliver and capture value.
    • Ensures that you measure only what really matters (rather than vanity metrics)
    • Includes a mechanism and toolset that helps your team avoid the “set it and forget” syndrome.
    • Builds a culture of  trust and excellence through clarity, accountability and day-to-day leadership.
    What if my company doesn't do OKRs?
    • Does your boss like to see results?
    • Does your boss like to see happy customers?
    • Does your boss like to see a highly engaged team?
    • Does your boss like to see a much-loved product or service?

    Of course he does (unless he’s the Mayor of Mediocristan and you shouldn’t be working for him)

     

    This program will make him/her super proud of you and your team.

    When I first implemented OKRs (also 4DX and Lean Six Sigma before that), I didn’t ask my boss’s permission. I just did it and my team’s results made him get the rest of the company aboard.

    Is there a money-back guarantee?

     Absolutely. Here’s my promise to you. Within 90 days

    • If you don’t absolutely LOVE this by week 4.
    • If your team doesn’t LOVE this by week 6.
    • If you boss isn’t IMPRESSED by week 12

    I insist that you get 100% of your money back. 

    All I need from you is that you apply the plays in the OKR Deployment Playbook with your team and use your OKR coaching clinic call.

    What's in the Individual Contributors Companion?

     

     

    How will this help me get my team's Buy-In?

    Yes, the included Zero⭕️ → 🟢OKR Deployment Playbook and Miro smartboard are designed to be used with your team.

    They’ll guide and prevent you from committing the 3 deadly rookie mistakes that make teams hate OKRs:

    1. Creating OKRs for your team.
    2. Not activating OKRs i.e. “Set and Pray”.
    3. Not knowing where NOT to apply OKRs.

    5 Proprietary Tools. One PURPOSE:

    Help You Deploy OKRs that Deliver What Matters.

    The SIPPR Canvas.

     

    Average & mediocre teams obsess about tasks and are slaves to shifting priorities. Elite teams obsess about the impact of their work.

    The SIPPR Canvas helps you and your team define your Value Architecture so that everyone can tell exactly why every task matters and how to measure value (on a single page).

     

    The OKR Quality Matrix.

     

    Without a reliable way to measure OKR quality, teams get lost in a futile chase of “Outcomes over outputs”.  Elite teams design OKRs which align with a hierarchy of  value.

    The OKR Quality Matrix is the stethoscope that gives your team the confidence that they’ve set OKRs at the right level of both value & practicality.

    The OKR Activation Canvas.

     

    After setting OKRs, mediocre teams fall prey to the “Set It & Forget” syndrome, then fumble from project to project when reality hits. Elite teams build a unique delivery system that assures success (or learning)

    The OKR Activation Canvas transforms the hope of an OKR to the a strategy for success that depends on the team’s skill and effort rather than luck.

     

    The OKR Bet Canvas.

     

    Average & mediocre teams leap blindly from OKRs to tasks in Jira or Notion or Trello, only to crash into collaboration roadblocks & resource constraints. Elite teams map the territory before the journey so that every task they create in Jira or Notion or Trello is a sure step to achieving the OKRs.

     

    The Bet Canvas is the tactical bridge which transforms your OKR microstrategy into a  project plan that engineers collaboration on the work that really moves the needle.

     

    ⭐️⭐️⭐️⭐️⭐️

    Elegant 1-page tools that clarify your path from Zero ⭕️ → 🟢 OKR excellence.

    Buy now

    Investment

    Pay the price of a lunch, get 1000X the value 

    Release date: 5TH JANUARY 2024.
    Any purchases before release date get free 60-minute coaching ($250 value)

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