Forget the 137-slide strategy deck,
obsession with “Outcomes over Outputs“,
daily stand-up theatre & AI-generated OKRs.
Does your team struggle to
accomplish & measure what matters?
- Strategy is often non-existent, fluffy and poorly communicated so your team has no idea what it means them.
- They’re overworked but rarely accomplish results they can brag about and build their careers on.
- They’re tracking 237 KPIs but aren’t quite sure which 5 move the needle (and what work drives them).
- An inept performance management system forces them to choose between winning and helping the team win.
%
of strategies FAIL due to poor execution
%
leaders who are CONFIDENT they'll achieve their objectives
%
staff who DON'T UNDERSTAND strategy
A manager who leaves their team’s performance at the mercy of unclear strategy & the Daily Grind (rather than their leadership) is sowing the seeds frustration (and fuelling self-doubt).
👋 I’m Mukom, creator of the
OKR Quality Matrix & OKR Activation Canvas
Your Frustrations = My History. Your Success = My Mission.
I’ve been frozen by the 207 page strategy deck with 29 strategic objectives that left me wondering:
“Which of these is actually the priority?
If I’m this lost, how can I expect my team to deliver work that matters rather than be victims of the urgent and important?
There’s got to be a better way than this”
Trying to institute a new way of doing things is frustrating
- the disciples of the old way will fight you.
- the legacy of the old way will sabotage you.
- the habits of the old way are hard to kill.
Meanwhile, you are still accountable to your boss for doing the job that keeps the lights on for today. How do I get them to change?
I’ve naïvely followed the advice to “cOmPLeTeLy sEpaRaTe oKrS fRoM PERfOrMaNcE AppRAiSalS”.
It felt great. Until Harry from HR asked for performance evaluations.
So I led my team through yet another dreadful review exercise which elevated the “me over we” culture.
But I knew that simply using OKRs for performance evaluation is the mother of bad ideas.
I’ve also had the Excel dashboard with 72 different KPIs that we tracked every quarter until we one day asked:
- “How has tracking these many metrics helped us”
- “Which of these 3-7 metrics matter most?”
The blank stares from my team told me that we didn’t have a good framework for measuring what really matters.
After 7 years & 40+ cycles of
practicing, coaching & teaching OKRs, I’ve …
- Transformed team culture using my famous “Build a 🚫 Bullsh*t, 🚫 Assh*le Culture.
- Created a global certification program for Internet engineers with zero additional staff & budget.
- Trained hundreds of managers on my 🆂→🅿→🅰→🅽 🚀 OKR framework and proprietary tools.
- Spoken and taught at leading online OKR global conferences summits and podcasts.
Here’s my 4-Stage S•P•A•N.
OKR System.
Stage 1: Setup.
Rather than brainstorm OKRs, capture your team’s Value Architecture & crucial metrics on a single page (using the SIPPR canvas).
Stage 2: Prioritize.
Instead of 5+ OKRs that try to cover all your team’s work, create 1 team-influenceable, strategy-aligned OKR which measures what matters most.
Stage 3: Activate.
Craft a unique microstrategy for your OKRs so your team can with through skill & effort, instead of luck (using the OKR Activation canvas).
Stage 4: Nurture.
Instead of obsessing about leadership & pychological safety, integrate OKRs not only into your team’s tools, processes and systems but into your team’s culture.
Your team (and you) don’t rise to quality of your OKRs,
They (and your leadership) fall to the level of your OKR process.
INTRODUCING
The Zero ⭕️ → 🟢 OKR Accelerator
The 6-week program that helps frontline managers rescue their teams from busywork
& transform them into the Seal Team 6 of strategy execution using the S•P•A•N• system.
- Make strategic objectives crystal-CLEAR & RELATABLE to your team so that no one ever doubts the strategic impact of their work.
- Create unwavering FOCUS so your team can confidently say “NO” to busywork and “YES” to high-impact bets.
- Ignite unstoppable MOMENTUM as your team transforms routine & tasks into progress, wins & learnings.
- Forge a high-TRUST “🚫 Asshole, 🚫 Bullshit” culture that drives both psychological safety & consistent excellence.
- Create the quantifiable & verifiable results that make your team the company’s model for transforming strategy into EXCELLENCE.
- Build the team mindset & skillset which makes your team unshakable confidence in their ADAPTABILITY.
Here’s What’s INCLUDED for YOU
1 | Four (4) 90-minute OKR Design workshops ($797 value)
Master the principles of the SPAN process and adapt it to your team and company. This is 85% focused on implementation (rather than concepts).
2 | Six (6) SPAN OKR Coaching Clinics ($1479 value)
Get direct feedback and coaching on any part of your OKR deployment process from me and other managers like you.
3 | The SPAN OKR Miro Smartboard ($97 value)
An elegantly crafted collaboration space where you and your time can brainstorm and co-design a SPAN OKR process that fits your strategy and culture.
4 | The SPAN OKR Deployment Playbook ($97 value)
Web-based application of comprehensive tasklist, and checklist you can customise to create your own SPAN system (together with your team).
Bonuses
- Bonus #1: Lifetime access to the Zero⭕️ → 🟢OKR self-paced course (worth $497) so you can master the OKR SPAN process and become your company’s OKR Expert.
- Bonus #2: Lifetime access to the Zero⭕️ → 🟢OKR Individual Contributors’ Guide so your team members don’t have to choose between winning as individuals and helping the team (and company) win.
- Bonus #3: Two (2) 45 minute 1:1 coaching sessions with me (worth $500) so we work together to solve any OKR real life implementation challenges you face.
- Bonus #4: KPI Dashboard Masterclass: A workshop where I help you implement your team’s KPI dashboard in your preferred tool (Google Sheets, Microsoft Excel, Coda or any other proprietary platform.
Starting at $497
(special week 1 launch price)
The Zero ⭕️ → 🟢 OKR Accelerator
PROGRAM STRUCTURE
Week 1 | SETUP
Session 1: Define Your Domain.
-
- How does your team create value?
- How do you know you’re doing a great job?
You will co-create a 1-page model of your team’s Value Architecture so that everyone is PERFECTLY ALIGNED on how your team creates, delivers and captures value.
Session 2: Measure What Matters
-
- What story do your metrics tell?
- What are your highest leverage metrics?
Co-create a metric model that quantifies the value your team creates for customers, the organization, and itself.
Week 2: PRIORITIZE
Session 3: Zero to OKR
-
- Which of your team’s work should OKRs cover?
- Two ways to create OKRs that measure what matters.
Master the crucial principles and co-create the ONE OKR that captures your team’s most crucial mission this quarter.
Session 4: OKR Teardown Clinic
-
- The OKR Quality Matrix
- How to evaluate & improve your OKR with the Quality Matrix.
Recognize the patterns common to mediocre OKRs so that you can transform bad and ugly OKRs into great ones.
Week 3 | ACTIVATE
Session 5: Vector to Victory
-
- What is OKR Activation?
- How do you use the OKR Activation canvas?
Make success a function of your team’s creatvitity, effort & agility rather than luck by reverse-engineering a micro-strategy for each OKR.
Session 6: Victor’s Playbook
-
- How do you build a winning playbook?
- How do you align with stakeholders?
Codify all your current thinking into a single document that will guide action for the next 12 weeks so that everyone can be on the same page.
Week 4 | INTEGRATE
Session 7: OKR system integration
-
- What systems should you integrate OKRs into?
- What team workflow guarantees success?
Build the infrastructure that will drive and sustain trust, excellence and passion on your team.
Session 8: Resist, Persist & Thrive
-
- Define your role in OKR delivery.
- Co-design & operationalise the right culture?
Design and build a high-trust culture fertile to excellence & intolerant of mediocrity.
Week 5 - 12 | NUTURE
Session 9: OKR Clinic
-
- Your questions answered.
- Your challenges resolved.
Get coaching from me and your peers to address any OKR implemention challenges you might face.
Session 1o: OKR Clinic
-
- Your questions answered.
- Your challenges resolved.
Get coaching from me and your peers to address any OKR implemention challenges you might face.
I’ve been using OKRs with my team for a few years.
My main challenge was to define key results that were measurable within 1 quarter. The team became frustrated as we would set stretched outcome-focused key results for a quarter, but we couldn’t really know if we were successful before the next quarter.
In this course, I learned how to combine top-down and bottom-up approaches, using existing measures, metrics, and KPIs to shape the Key Results.
This knowledge enabled me to work with my team to define OKRs for 2022 with Key Results that were attainable at the end of each quarter.
I highly recommend this course if you are a strong advocate of OKRs but face similar or different challenges.
:-).
You DON’T need more
impractical OKR advice
80% of OKR advice online is impractical, bullshit or outright dangerous.
You’ve ALREADY TRIED just brainstorming your OKRs (maybe even using ChatGPT to do it faster) — that’s bullsh*t that doesn’t work.
You DON’T NEED another lecture on “outcomes over ouputs” or how “OKRs are not strategy”. You already KNOW that, and it doesn’t help your team deliver & measure work that matters.
You DEFINITELY DON’T NEED to depend on OKR champions (internal or external) to help drive the deployment. They don’t have as much skin in the game as you do.
Your Current Approach Is NOT Working.
If you want your team to start & finish every quarter FOCUSED, ALIGNED & CONFIDENTKY delivering quantiable results that matter most (like a Seal Team 6 of strategy execution) … something has to CHANGE.
That “something” is your OKR Deployment Process.
I was looking for a refresh and a different perspective on my OKR training as part of my continuous development. I have attended other training by OKR coaches, and it was frankly pretty underwhelming.
I saw Mukom post an OKR teardown on LinkedIn, and I could immediately see the quality of his thought process in relation to OKRs.
I joined this course, and it fundamentally shifted how I think about creating OKRs that create value for a team or business.
I have embedded the core frameworks delivered in this training into my own coaching practice, and it has unquestionably levelled up the workshops that I run, helping teams to efficiently create meaningful OKRs that deliver the biggest impact for their business.
Zero ⭕️ → 🟢 OKR Accelerator:
5 transformations that make you(& your team)
the company’s Seal Team 6 of strategy execution
The Value Visionary.
From just “doing the job” to universal clarity about how your team creates, delivers, captures and measures value.
The Metric Maven.
From wondering which of your 124 KPIs really matter to knowing exactly what 3 – 5 metrics will determine 90% of your team’s performance.
The OKR Paragon.
From misusing OKRs as (mediocre) project management to OKRs as the guiding star for strategic clarity.
The Results Rainmaker.
From depending on luck for OKR accomplishment to trusting a system that depends fully on your team’s effort and creativity.
The Luck Creator.
From planning and praying to functional strategy driven by value for the customer.
How Zero⭕️ → 🟢OKR Works.
20% Learning | 60% DOing | 20% Influencing
Start by DEFINING what OKR deployment success looks & feels like for you & your team.
LEARN the 3 – 5 key principles that drive success at each stage of the OKR process.
APPLY your knowledge to create the outputs on which OKR success depends.
INFLUENCE your directs, boss and peers to ensure your outputs create value for them.
FAQs
Who is this course for?
- Frontline managers of knowledge workers.
- Ready to actively lead their team using OKRs.
- Works in the knowledge industry (no manufacturing or service)
Will the SPAN system work for me?
What if my company doesn't do OKRs?
- Does your boss like to see results?
- Does your boss like to see happy customers?
- Does your boss like to see a highly engaged team?
- Does your boss like to see a much-loved product or service?
Of course he does (unless he’s the Mayor of Mediocristan and you shouldn’t be working for him)
This program will make him super proud of you and your team.
When I first implemented OKRs (also 4DX and Lean Six Sigma before that), I didn’t ask my boss’s permission. I just did it and my team’s results made him get the rest of the company aboard.
Is there a money-back guarantee?
What's in the Individual Contributors Companion?
How will this help me get my team's Buy-In?
Yes, the included Zero⭕️ → 🟢OKR Deployment Playbook and Miro smartboard are designed to be used with your team.
They’ll guide and prevent you from committing the 3 deadly rookie mistakes that make teams hate OKRs:
- Creating OKRs for your team.
- Not activating OKRs i.e. “Set and Pray”.
- Not knowing where NOT to apply OKRs.
Will this work with performance appraisals?
No! it won’t
No!! It shouldn’t
You should NOT use OKRs to set individual performance objectives. In this program, you will learn how to make OKRs play with your performance evaluation system without crippling them.
5 Proprietary Tools. One PURPOSE:
Help You Deploy OKRs that Deliver What Matters.
The SIPPR Canvas.
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The OKR Quality Matrix.
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The OKR Activation Canvas.
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The OKR Quality Matrix.
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How do you create OKRs that matter to your team?
You’ll use the SIPPR Canvas:
Your team’s value engine, on a single page. Never start OKRs without this.
How can you tell if your OKR measures what really matters?
With the OKR Quality Matrix.
Instantly measure the quality of your OKR and know how to improve it.
How will you avoid nasty surprises in delivery?
You’ll use the OKR Activation Canvas:
Build a unique OKR-delivery system to protect your team from “Set It & Pray” syndrome.
How do you engineer collaboration?
You use the Bet Canvas:
The 1-page minimum viable project planning.
⭐️⭐️⭐️⭐️⭐️
Elegant 1-page tools that clarify your path from Zero ⭕️ → 🟢 OKR excellence.
Investment
Pay the price of a lunch, get 1000X the value
Odin
5 seats- 4 OKR Design Workshops
- 6 SPAN Coaching Clinics
- The SPAN OKR Miro Smartboard
- The SPAN OKR Deployment Playbook
- ⭕️ → 🟢OKR self-paced course (lifetime)
- OKR Individual Contributor’s Companion (50 seats)
- 5 private (1:1) coaching sessions
- KPI Dashboard Masterclass
Thor
10 seats- 4 OKR Design Workshops
- 6 SPAN Coaching Clinics
- The SPAN OKR Miro Smartboard
- The SPAN OKR Deployment Playbook
- ⭕️ → 🟢OKR self-paced course (1 year)
- OKR Individual Contributor’s Companion (15 seats)
- 2 private (1:1) coaching sessions
- KPI Dashboard Masterclass
Vidar
10 seats- 4 OKR Design Workshops
- 6 SPAN Coaching Clinics
- The SPAN OKR Miro Smartboard
- The SPAN OKR Deployment Playbook
- ⭕️ → 🟢OKR self-paced course (120 days)
- OKR Individual Contributor’s Companion
- KPI Dashboard Masterclass
- 2 private coaching sessions
Release date: 5TH JANUARY 2024.
Any purchases before release date get free 60-minute coaching ($250 value)